MONARC Cells Fill Out Legendary Rock Club with East Coast AVI
The Bottle & Cork Updates System with McCauley
Offering a wide range of services from concert productions to corporate functions, East Coast Audio Video Inc. has been providing McCauley Sound equipment since 2002. Serving Delaware, Maryland, Pennsylvania and New Jersey, East Coast AVI has become a highly reputable production and installation company. East Coast’s President Eric Martin and Vice President Jon Anson have been partners for roughly twenty years and keep busy installing gear for local restaurants, home theaters and producing touring acts that pass through the region.
"The MLA6 provides an impressive level of performance for a wide range of the gigs we take on"
East Coast Audio Video Inc..
Most recently, the team at East Coast AVI installed a Monarc Line Array for the “Greatest Rock and Roll Bar in the World,” The Bottle & Cork in Dewey Beach, Delaware. On their 71st anniversary, The Bottle & Cork debuted the MLA6 rig on June 1st for a show featuring national artist Cowboy Mouth. Eric recounts getting the rig set up for the Cork saying “the old rig was getting away with murder. It came to a point where bands recognized the club was in need of a new sound system. That’s where we came in with McCauley.”
Eric and Jon have been running East Coast AVI since 1999 but didn’t start using McCauley Sound until 2002 when touring act Queensryche played The Bottle & Cork and demanded to use their own MONARC rig. “That system sounded ridiculous,” Eric remembers, “after the show we talked to the Cork about getting something new, and now after all these years I finally have McCauley set
up in there.”
Eric says “starting out in the business, we were dj’s and gradually moved from being musicians to sound techs. Surrounded by the industry, we discovered that we really had a knack for bringing quality to sound reinforcement production.”
Landing projects like the legendary Bottle & Cork, the team at East Coast AVI is also responsible for working one of the largest music festivals to happen in the state. “It’s like the SXSW of Delaware, only it happens in September,” says Eric of the Festival. “East Coast Audio Video Inc. has been running 3 stages for the Dewey Beach Music Fest since it began 5 years ago. We do opposing stages in the Bottle & Cork where we bring in an 8 Box double 15"x2" with double 18" subs rig. The big stage does dominate the smaller B stage but we make it look good and sound professional. Last year we were responsible for 4 stages, I personally ran two of them myself. Having confidence in your rig and knowing it will provide the best sound quality in a festival that size is a great asset to doing production in the future.”
Eric is currently the sound engineer for the Bottle & Cork which can hold around 1,000 people, standing room only. Before they installed 6 MLA6’s, The Bottle & Cork used a Community Loud Speaker System. Due to continual use, wear and tear and old age, the club decided
to go with Eric’s idea of installing the McCauley rig. Supported by Crown Macro Tech 50002VZ and Lab.gruppen 6400 amps the 6 MONARC cells are equipped to drive powerhouse sound in the venue.
The MLA6 was developed by Tom McCauley to be McCauley Sound's flagship large format line array system. Engineered as a three way system, Tom envisioned a product which companies could use for any size gig and still be successful. His unique rigging system allows very small crews to set up large rigs quickly and easily, both for flown applications and ground stacks.
East Coast AVI continuously carries 16 MLA6 enclosures for production projects around the area. Qualities Eric notes to using McCauley gear include “the MLA6 provides an impressive level of performance for a wide range of the gigs we take on.” When preparing for gigs it’s important to Eric to have a sound system that’s efficient in set up. “It’s easily one of the simplest boxes I’ve ever rigged,” he claims, “not to mention it’s a truly innovative approach to line array technology.”
With The Bottle & Cork ready for the Spring and Summer touring season, complete with a permanently installed MLA6, the guys at East Coast AVI are prepared to use their other McCauley MONARC cells for upcoming live events. When the season closes with the Dewey Beach Music Festival in September, East Coast AVI will be running two stages at The Bottle & Cork and one stage at the small venue Venus on the Half Shell. ”It's a nice place to go for acoustic fun,” Eric says of Venus, “we set up a small PA for two to three band members on that stage, but I’m really looking forward to the shows at the Cork this year. The bar will be open for 71 years and contributing to its long list of national acts during the season by providing a top notch sound system is something we’re proud of.”
East Coast Audio Video Inc. has worked with hundreds of national artists but also focuses on their local needs as well. Providing full service A/V support, East Coast AVI sees every project as an important one, and has participated in installations including home theater, houses of worship, restaurants, museums, board rooms, night clubs, and bars.