New Central US Sales Manager Appointed
Company Veteran Bruce Anderson Takes on New Role
Bruce Anderson is a rarity in the audio sales industry. He’s been with McCauley Sound since 1984 and one of his greatest strengths is his solid, near-encyclopedic product, company and design knowledge.
"I enjoy the industry, working with the production companies and the contractors. We take pride in knowing our customers will be confident with our design work. And because we offer superior products and customer service, I don’t have to sell anything. They just know how good our systems are and that makes my job very easy."
McCauley Sound, Inc.
Anderson brings these qualities and more to his new position of Central U.S. Territory Manager and he’s rolling up his sleeves to tackle the job the way he has done in the past; one call and one trip at a time. The central U.S. territory is made up of twenty states from North Dakota to Texas and from Eastern Idaho to Western Pennsylvania.
Like nearly everyone else in the audio business, Anderson began when he was about twelve as a musician in a band. As Anderson evolved in the early 70’s from working with a small sound reinforcement company into installation work, his goal has remained the same; to get equal sound from front to back.
“There are no cheap seats with a good sound system,” Anderson began. “The challenges in the old days were solved by more cabinets which, in turn, brought more problems because many of them reacted with each other poorly.”
“I discovered McCauley products when I was working with a local contractor and saw that he used them on his installations because they were more reliable.”
“So way back when, I began using Tom’s parts in some of my own installations,” he continued. “One day I checked with him and he said he needed a guy to do sales. I joined the company and began doing it all; domestic and international sales, OEM sales, tradeshows, presentations. There just weren’t that many of us.”
Is Anderson a true expert?
“I’m really a jack of all trades,” he said. “What I do is combine my product knowledge and design intent by qualifying the project so I can work with contractors to achieve near perfect goals of the installation.”
“I am a provider of information,” Anderson said. “I tell people that we have more to offer in terms of performance, construction, reliability and customer service. Not only that but, our System Design Group is a great engineering and sales tool for us, our customers, independent reps, authorized dealers and consultants. What we offer goes way beyond industry standards. For example, when a customer is interested in our products they can give me a drawing and within three days, our SDG team has a virtual 3-D plan engineered and ready for installation. And this is at no cost to the client! Because this helps to provide quick and cost effective solutions, and stay involved all through the process, everyone we work with is happy.”
In addition to his extensive installation knowledge, Anderson is also able to listen to and address the particular needs of production companies.
“I enjoy the industry, working with the production companies and the contractors,” Anderson said. “We take pride in knowing our customers will be confident with our design work. And because we offer superior products and customer service, I don’t have to sell anything. They just know how good our systems are and that makes my job very easy."
“Our customers also love our rigging,” he went on. “Production companies face money issues because the time it takes to fly line arrays translates into dollars and cents. Our fly-ware helps these guys save money because they can fly the cabinets in ten minutes or so. Our MONARC family of MLA3s and MLA6s have rigging that is safe, easy and strong. The number one issue is safety and how the boxes interconnect. It is easy and nearly fool proof to assemble our arrays. All our parts are on the box so there are no loose parts to lose or forget. Sound companies really like that.”
How is Anderson going to approach his new position?
“I am going to build the mid west area by doing research, finding five to ten people per state. I want to find factory direct production companies, contractors and independent reps who are ready to try a better product at a better price, but even more important, who are committed to excellent customer service. It’s all about service.”
For example, after Hurricane Katrina, one of Anderson’s clients, a club in New Orleans was flooded. The club owner was able to dry out most of the McCauley speakers, and the damaged ones were easily repaired with new replacement baskets.. Anderson made sure the parts were quickly delivered, and the system was up to capacity within a week. “The cabinets held up through the flooding! And our field serviceable loud speaker components help our customers keep their repair and replacement costs down,” he explained. “With two parts per speaker, the club owner was able to clean out the magnet assemblies, replace the basket and keep running.”
One of the trends that Anderson has observed along the road from analog to digital audio systems is the growing popularity of churches to install multi media systems. “In today’s market, many churches have learned that music as well as video are an important aspect to their ministry, so we have seen the need for high performance loud speaker systems increase. The hardest thing about churches, is that most aren't designed with performance sound systems in mind. So coverage with minimal reflections and zero feedback can be extremely challenging. With help from our SDG team, we can greatly improve a difficult environment."
And after all these years, what keeps Bruce Anderson going?
“My customers keep me going,” he concluded. “I love working with these guys. Because each system and location is unique, it keeps my job fun and challenging. But above all, I believe that McCauley Loudspeakers are the best speakers in the market today, and what can be better than standing behind a product you believe in. “